The concept of Unique Selling Proposition (USP) is a business marketing term, but it works just as well for authors. The USP (Unique Selling Proposition) is what makes you unique, and you will use it as a framework for all our marketing efforts. It’s like saying “Here is what I am.” “I am special.” You… Continue reading Creating Your Unique Selling Proposition as a Writer
Month: August 2016
Dealing with Receivables
I was talking to a business owner and asked, “How much do you have in receivables?” He said he had over $10,000, but it turned out he was talking about deposit money on writing work he was doing for people. That’s not receivables. You get receivables when you do work for someone and don’t get… Continue reading Dealing with Receivables